Archive for June 2019
Sunday, June 23, 2019
LEGO Shares Concerns About Children's Privacy Online
Recently at the Cannes Lions International Festival of Creativity, LEGO Chief Marketing Officer Julia Goldin participated on a panel discussing advertising to children online. Based on an article by MaltaWinds
, LEGO is very careful about how they advertise online, and state most of their YouTube content is more targeted at adults. They mentioned LEGO Life as being their main platform for interacting with and advertising to children, and they purposely do not collect any personal data or track users on that platform. It's definitely an interesting problem, and one that I'm glad LEGO is acknowledging and potentially addressing.
Saturday, June 22, 2019
LEGO Harry Potter Exclusives at Barnes & Noble
We've known for a while now that the next wave of Harry Potter sets are releasing exclusively at Barnes and Noble Booksellers in the US for the month of July. Continuing the magical celebration, The Brick Fan has just unveiled
that there is a build-and-take event happening at B&N locations on July 13, where kids can build a Golden Snitch from Quidditch. Details are sparse, but stores usually request online sign-ups once the event is posted on store calendars (as space fills up quickly), and these usually begin at 2 PM. Be sure to keep an eye out for an announcement from your local store.
Friday, June 21, 2019
What Lurks Below
Christian Faber has been sharing more interesting art recently. The latest piece
has the caption of, "'Substratum' the big #melt #14B2020" and shows a possibly Toa-like figure who looks trapped in a subterranean cavern beneath layers of rock and/or ice. Is it trying to get free? Is it exploring? Is the world as it knows it coming crashing down on top of it? Who knows? Only Christian Faber, it would seem. Let us know your thoughts and theories in the Talkback!
Thursday, June 20, 2019
LEGO Looking to Innovate with Adult Fans
Late last week, LEGO announced plans to start a 'Lead User Lab'
. Let's break that down a bit. Based on the article, they consider a Lead User to be someone who sees a need in the LEGO community and creates a solution to fill it, with an implied commercial application. Probably one of the best historical examples of this would be Dan Jezek, who created what ultimately became Bricklink - a website used by many, many fans to buy and sell LEGO bricks, sets and minifigs. LEGO wasn't providing such a service at the time, he saw a need, and created Brickbay to answer it. The plan for the Lead User Lab is to have TLG evaluate potential innovations and decide if it's something they feel is worth supporting, and if so, help the Lead User grow and scale their solution. It seems like an interesting and daunting task, so I look forward to see how it goes when it launches in August!
Monday, June 17, 2019
Faber Shares More Intriguing Art
Everyone's favorite cryptic Bionicle progenitor has recently shared some more interesting artwork on Instagram and other social media outlets. In additon to the pretty picture
, the post reads, "This pod holds all the dreams and knowledge of past legends and the #hibernating hope for the future. Hatching will depend on surroundings and survival options. Evolution, timing and patience are close connected with coincidence and luck nearby. Your interest and comments will power the ignition. #14B2020" It's still not conclusively anything, but at least it looks cool while Christian Faber is being all mysterious. It seems like an interesting evolution of the classic Toa canister, possibly drifting around in space. Let us know what you think it is in the Talkback!
Sunday, June 16, 2019
Designer Mark Stafford Shows Off His T-Rex Set
The new Jurassic Park: T. rex Rampage set is the gift that keeps on giving. First we got an in-depth view
when it was announced. Next LEGO Ideas has a contest
challenging you to build your own dinosaur. But now let's not forget about the designer video
featuring Mark Stafford and his hands-on tour of the set. Filled with all kinds of interesting trivia about the set, from checking out the vignettes behind the entrance to the origin of the T-Rex's design, the video makes us want to build this even more. Was there anything you think they left out, or is this ready for your shelf?
Friday, June 14, 2019
More LEGO Star Wars: The Skywalker Saga Info Revealed
Thanks to Allen over at The Brick Fan and Twitter, we have some new information regarding the upcoming LEGO Star Wars: The Skywalker Saga
game releasing next year. The key things that stood out to me were that despite the trailer, there will be voices in the game, the game will be built on 'new tech,' which hopefully means some fun new gameplay features, and you can play the events of the films in any order. That said, if you don't go IV, V, VI, I, II, III, VII, VIII, IX, you're wrong. Correct me in the Talkback and share your own thoughts on the game!
Thursday, June 13, 2019
Become a Dinosaur Mad Scientist
The LEGO Ideas team has recently announced a new contest to celebrate the announcement of 75936 Jurassic Park: T. rex Rampage. Head over and check out Unleash Your Own Genetically Modified Hybrid Dinosaur!
to get all the details. The short version is that you have until July 17th at 6 AM Eastern to build, take pictures of, and submit your own custom dinosaur constructed either of physical bricks or digital ones. The winner gets every Jurassic Park and World set coming out this year, including the massive T. rex and gate. This contest actually seems suited pretty well to constraction builds, so hopefully that gives you guys a leg up. Good luck!
Wednesday, June 12, 2019
A Pair of New Projects In the 10k Club
There are a couple of LEGO Ideas projects that recently achieved ten thousand votes and will be reviewed by LEGO. You might remember Bricky_Brick from their The Pirate Bay project that is currently in review - now their History Museum
project will be considered as well. You should definitely recall JKBrickworks aka Jason Allemann: his Pop-Up Book and Labyrinth Marble Maze projects both became sets and his Particle Accelerator is also in the 10k Club. His newest project, Pursuit of Flight
, is an awesome kinetic sculpture that could make a great set as well. Check out both of these cool new projects and let us know in the Talkback which ones you would buy if they appeared on store shelves!
Tuesday, June 11, 2019
Sometimes it feels like LEGO is targeting their sets directly at you, and 2019 feels like that year. First we got the classic Ford Mustang, then the Apollo 11 Lunar Module, and now, celebrating the 25th anniversary of one of my favorite movies, LEGO has announced 75936 Jurassic Park: T. rex Rampage. If you were disappointed by the small set based on the original Jurassic Park we got last year, this one looks to make up for it. Weighing in at over three thousand pieces, the model features a gigantic Tyrannosaurus rex and equally gigantic gates to Jurassic Park. I can hear John Williams' score in my head already. The $250 set is releasing for VIPs on June 19th and everyone else on July 1st. To check out the hi-res images, videos, and the press release, read on!
Monday, June 10, 2019
E3 Conference Shows Off Upcoming LEGO Games
The E3 video game conference this weekend has revealed some exciting LEGO news for video games fans: Speed Champions and Star Wars, to be precise. TT Games is making an all new video game: LEGO Star Wars: The Skywalker Saga. It's entirely new and covers all 3 trilogies, including the upcoming The Rise of Skywalker
movie. Check out more info and a trailer at Variety
. For car lovers, the Forza Horizon 4 game is getting an expansion for Speed Champions, turning cars and environments into brick-built sights. More info and a trailer at Gamespot
. E3 is still happening, so we're keeping our eyes peeled for any more LEGO video game news that is released.
Sunday, June 9, 2019
LEGO plus IKEA equals BYGGLEK
This past week IKEA announced
the results of their partnership with LEGO, a new line of products called, 'BYGGLEK.' Unfortunately the furniture or storage units have not been revealed yet, but it does seem like they are focused more on kids than adults. I suppose LEGO bricks are a children's toy, after all. I look forward to seeing the fruits of this partnership in 2020, but until then I'll stick with my BILLY bookcases.
Saturday, June 8, 2019
LEGO Attempting Guinness Record
In celebration of the upcoming LEGO Tower game, the LEGO Games group is partnering with the LEGO House to try to build the world's largest LEGO brick diorama. As you can read on the LEGO Ambassador Network
, visitors to the House between June 21st and 23rd will be invited to build their own floor of a giant LEGO tower, similar to the game. You'll even be able to get an exclusive in-game item for LEGO Tower if you attend. I wish them the best of luck and look forward to seeing the results of this epic build!
Friday, June 7, 2019
The Bio-Cup is Coming!
Sort your parts and stretch your imaginations, because it's nearly time for a building contest of epic proportions! That's right, the 2019 Bio-Cup
is starting in just three days! I know a lot of builders have been looking forward to this, and it's shaping up to be another fantastic contest. If you think to yourself, 'man my skills can't compare to Djokson's,' fear not! He's a judge this time around, and even if you don't consider yourself a top-tier builder, everyone who enters the first round with a new MOC and promotes the cup will be entered into a raffle for an amazing Copper Mask of Victory
. There's going to be a lot of other great prizes to, some of which BZPower is contributing. Best of luck to all and I can't wait to see all the amazing builds!
Thursday, June 6, 2019
LEGO Ideas Rundown
There's been some big news on LEGO Ideas this past week, let's take a look!
Wednesday, June 5, 2019
LEGO Tower Enters Beta
If you're interested in the new LEGO spinoff of the Tiny Tower game like me, you can now join the beta
on both Android and iOS. I've been playing for almost a day now, and it's a great way to kill time or just kick back and relax a little. But if you want to get crazy, there's tons of ways you can maximize your tower's productivity. If you download it, you can add me as a friend so we can trade minifigs and parts - my code is 11W5. Happy gaming!
Monday, June 3, 2019
LEGO Partnering with Illumination to Release Minions Sets
In a tweet earlier today
, LEGO announced it is partnering with Illumination and Universal to create sets based on the Despicable Me franchise starting next year in 2020. This will coincide with the release of Minions: The Rise of Gru. This is interesting considering last month's announcement
that they will also be creating sets for DreamWorks' Trolls World Tour film. Over the years, LEGO has released sets with Disney, Pixar, Warners Bros, Nickelodeon, and Hanna-Barbera, so there's not too many other studios out there for them to team up with! Who do you think would round things out, Studio Ghibli, perhaps?