LEGO Shares Concerns About Children's Privacy Online
Posted on Sunday, June 23rd, 2019 at 7:43pm by Andrew, BZPower News Manager
Recently at the Cannes Lions International Festival of Creativity, LEGO Chief Marketing Officer Julia Goldin participated on a panel discussing advertising to children online. Based on an article by MaltaWinds, LEGO is very careful about how they advertise online, and state most of their YouTube content is more targeted at adults. They mentioned LEGO Life as being their main platform for interacting with and advertising to children, and they purposely do not collect any personal data or track users on that platform. It's definitely an interesting problem, and one that I'm glad LEGO is acknowledging and potentially addressing.
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