Return Home News Reference Discussion Forums
BZPower Guest

Login | Register | Retrieve Password

Site Links
    - Forums Reference
    - Become a Member
    - Premier Membership
    - Timeline
    - Set Database
    - Parent's Guide
    - Collectibles
    - Good Guys
    - Bad Guys
    - Mythology
    - Story Sources
    - Official Greg Discussion
    - Product Reviews
    - Tool Kit
    - Wild Kraata Colors
    - BZPowercast
    - Mata Nui Translater
    - History of Bionicle
    - Accessories
    - Games
  • About BZPower
  •     - Staff
        - Site History
        - Contact Us

    Discuss This Story
    LEGO Creates Brand Group, Restructures Top Brass
    Hot Bionicle NewsTuesday, December 6th, 2016 at 6:56am by Andrew, BZPower News Manager

    You go to sleep for one night and in the morning your favorite toy company has changed how they're laid out and who is in charge of what. Head on over to to read the two recent press releases: New Structure for Active Family Ownership of the LEGO Brand and Bali Padda Appointed New CEO of the LEGO Group. To summarize the changes:

    • The Kristiansen family is creating a new corporate entity, the LEGO Brand Group, which will oversee the use and development of the LEGO brand as a whole (whether through toys, education, theme parks, charities, and more)
    • Current LEGO Group CEO, Jorgen Vig Knudstorp, will lead this new group
    • Thomas Kirk Kristiansen, fourth generation owner of the LEGO Group will be the deputy chair
    • Bali Padda, current Chief Operations Officer of the LEGO Group, will take Knudstorp's spot as CEO
    • Jorgen Vig Knudstorp will also become Chairman of the Board of Directors of LEGO A/S, replacing Niels Jacobsen, who will still be Deputy Chairman of the Board for KIRKBI A/S
    Corporate structure is confusing, but I'm hoping this is a sign that LEGO is not being complacent with their recent success and is continuing to look for ways to drive the brand forward and make great experiences.

    Discuss This Story

    « Return to News

    LEGO® and BIONICLE are trademarks of the LEGO Group. BZPower is not authorized or endorsed by TLG. All non-LEGO images & contents are copyright and are not authorized or approved by the LEGO Group. logo & graphic design are copyrights of the owners of this site. ©2001-2018