LEGO and BMW Work Together to Build Futuristic Motorcycle Model
Thursday, February 16th, 2017 at 11:11pm by Andrew, BZPower News Manager
LEGO has worked with real-world companies many times over the years to recreate vehicles of various types. We've had Maersk cargo ships and Volkswagen Beetles, to name just two. But today LEGO and BMW are announcing the results of a partnership to design an imaginary vehicle that could only be built with our favorite bricks (or so we thought). To see what happens when set designers and BMW engineers collaborated to create the alternate model for the LEGO Technic 42063 BMW R 1200 GS Adventure, read on!
Getting ready to fly! LEGO Technic BMW R 1200 GS Adventure Design Concept Hover Ride
- Unique design concept model - "Design Concept Hover Ride"
- Developed in collaboration with BMW Motorrad design teams
Munich, February 16th 2017 - BMW Motorrad partnered with LEGO Technic to transform one of the best motorcycles in the world into a LEGO model. The BMW Motorrad R 1200 GS Adventure model celebrates innovative design and engineering. A pure building adventure in 603 pieces. The alternative model as part of the typical LEGO Technic 2-in-1 building set is now taking this icon one step further - into the future.
In a very creative and inspirational atmosphere design teams from BMW Motorrad and LEGO Technic joined forces and jointly developed the LEGO Technic Hover Ride complete with innovative functions and the signatory GS flyline allowing all fans to rebuild the BMW Motorrad R 1200 GS Adventure into a unique design concept model that removes all limits to motorcycles and allows imagination to fly without vesting technical plausibility.
"What would happen if we designed a bike together? What would happen if we removed all limits for the alternative model? So we set the BMW Motorrad and LEGO Technic design teams a challenge, a challenge that has resulted in this amazing bike. Collaboration between our two teams was driven by passion and respect for the DNA of each other's brands. It was fantastic to see how engaged and inspired each team was by working together, but I don't think either of us ever imagined that this project would turn out as it did. I guess it just proves that you can create anything with LEGO Technic. Even the future", says Andy Woodman - Senior Design Manager for LEGO Technic.
"It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom", says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
The life-size model of this design concept Hover Ride will be presented today during the LEGO World event in Copenhagen and will travel afterwards to different locations in Denmark and the "BMW Welt" in Munich.
40 years of LEGO Technic
The highly detailed LEGO Technic BMW R 1200 GS Adventure contains not only this unique design concept model as part of the typical LEGO Technic 2-in-1 building set. There is also another surprise for collectors. As the LEGO Group is celebrating 40 years of LEGO Technic this year, a specially embellished LEGO Technic element is hidden in the set.
LEGO Technic BMW R 1200 GS Adventure product information:
42063 BMW R 1200 GS Adventure -- EUR 49.99
This is a pretty awesome partnership in my opinion, and the results look fantastic. LEGO and BMW have done a great job working together to design this motorcycle of the future, and I can't believe they even built a life-size model. What are your thoughts on this collaboration? Let us know in the Talkback!
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